Pardot Knowledge Base

Landing Page Reporting

Last Updated: Oct 05, 2016 | Print this Article
 
Landing Page Reports allow you to track the success of or activity on landing pages. These reports give you insight into the total number of views, submissions, conversions (when an anonymous visitor becomes an identified prospect) related to landing pages. You can filter these report numbers by date range.

To get to this page, navigate to Reports > Landing Pages. If you want to look at the report for a single landing page, click on the landing page's name. Or you can click the View Report link when viewing the landing page from the Marketing > Landing Pages navigation.

Landing Page Statistics Table - Metrics Captured

The Landing Page Statistics table under Reports > Landing Pages provides statistical information including:
Metric Definition
Total Views The total number of times your landing page has been viewed (including if a page has been viewed more than once by the same individual).
Unique Views If a prospect or visitor has viewed the landing page more than once, these views are deducted from the "total views" number.
Conversions The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
Total Submissions The total number of times a form on the landing page has been successfully completed.
Unique Submissions If a prospect or visitor has completed a form on the landing page more than once, these submissions are deducted from the "total submissions" number.
Total Errors Errors usually occur when a visitor enters an invalid email address or when they fail to complete all required form fields on a landing page's form.
Unique Errors If a prospect or visitor has failed to complete all required form fields more than once, these subsequent errors are deducted from the "total errors" number. Note: the report does not display what the errors were, but clicking the Unique Errors link will display a table of prospects who had errors.
Total Clicks The number of clicks on the links that you have on the thank you page, which appears after a form on the landing page has been submitted successfully.
Unique Clicks If a prospect or visitor has clicked on the links on your thank you page more than once, these clicks are deducted from the "total clicks" number.

Usage Notes

  • The submission rate is the ratio of the number of submissions to the overall number of views. In other words, what percentage of the views led to a form on the landing page being successfully completed.
  • The error rate is the percentage of views that led to an error during the process of entering information into a form on the landing page.
  • The statistics in the report may be higher than the number of prospects displayed in the resulting table. This is because prospects may have submitted a form on the landing page multiple times, cleared their cookies between submissions, have been deleted/archived or taken the action anonymously (as visitors).

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