The following field mappings for individual records (prospects and leads/contacts) and accounts are set up automatically when you verify your Salesforce connector. By default, Salesforce will be the master for all of these fields except for the proprietary Pardot fields (score, grade, Pardot campaign, etc.), referrer fields, and Google Analytics fields created when you install the AppExchange package.At this time, we only sync with lead/contact, account, and opportunity fields (see more about opportunity field mapping here). However, you can choose to make Pardot the master for most other fields and change most of the default mappings if you'd like (exclusions are indicated below). Please see our Default Fields article for more information. Can't find a Salesforce field in the table below that you want to map to Pardot? Add custom fields to Pardot and map them to Salesforce.
Default Prospect Field Mapping
|Pardot Default Field||Salesforce Lead/Contact Field|
|First Name||Leads/Contacts: First Name|
|Last Name||Leads/Contacts: Last Name|
|Company5||Leads: Company Contacts: Account Name|
|Campaign1||Leads/Contacts: Pardot Campaign|
|Score1||Leads/Contacts: Pardot Score|
|Grade1||Leads/Contacts: Pardot Grade|
|Assigned User**||Leads: Lead Owner Contacts: Contact Owner (if a lead and contact both have the same email address, the contact owner will win — please make sure all users in Pardot have their CRM username mapped so the correct owner will sync down).|
|Notes1||Leads/Contacts: Pardot Notes|
|First Activity (from Prospect Activities section)¹||Leads/Contacts: Pardot First Activity|
|Last Activity (from Prospect Activities section)1||Leads/Contacts: Pardot Last Activity|
|Job Title||Leads/Contacts: Title|
|Department||Leads: N/A (Does not sync) Contacts: Department|
|Country||Leads: Country Contacts: Mailing Country|
|Address One2||Leads: Street Contacts: Mailing Street|
|Address Two2||Leads: Street Contacts: Mailing Street|
|City||Leads: City Contacts: Mailing City|
|State||Leads: State/Province Contacts: Mailing State/Province|
|Zip||Leads: Postal Code Contacts: Mailing Postal Code|
|Source||Leads/Contacts: Lead Source|
|Annual Revenue||Leads: Annual Revenue (Must be an exact integer and only appears on Leads) Contacts: N/A|
|Employees||Leads/Contacts: No. of Employees (Must be an exact integer)|
|Industry||Leads: Industry (Only appears on Leads) Contacts: N/A|
|Do Not Email||-- Note:This field isn't synced by default. However, it can be mapped to a Salesforce custom field.|
|Pardot Hard Bounced3†||Leads/Contacts: Pardot_Hard_Bounced. Pardot is the master for this field. Note:You must map this lead field manually to the contact field to make sure the contact record pulls in the data. See Mapping Salesforce Lead Fields to Contact Fields for instructions.|
|Email Bounced Reason7||Leads/Contacts: Bounce_Reason|
|Email Bounce Date7||Leads/Contacts: Bounce_Date|
|Do Not Call||--|
|Years in Business||--|
|Comments¹||Leads/Contacts: Pardot Comments|
|Opted Out** ³||Leads/Contacts: Email Opt Out. Note: On the prospect record, this field appears as Prospect Opted Out.|
|Created At¹||Leads/Contacts: Pardot Created Date|
|Prospect Referrer¹||Leads/Contacts: Pardot First Referrer|
|Prospect Referrer Query¹||Leads/Contacts: Pardot First Referrer Query|
|Prospect Referrer Type¹||Leads/Contacts: Pardot First Referrer Type|
|Google Analytics Campaign‡ 4||Leads/Contacts: Google Analytics Campaign|
|Google Analytics Medium‡ 4||Leads/Contacts: Google Analytics Medium|
|Google Analytics Source‡ 4||Leads/Contacts: Google Analytics Source|
|Google Analytics Content‡ 4||Leads/Contacts: Google Analytics Content|
|Google Analytics Term‡ 4||Leads/Contacts: Google Analytics Term|
|No Field; syncs from Pardot data6||Leads/Contacts: Pardot Conversion Date|
|No Field; syncs from Pardot data6||Leads/Contacts: Pardot Conversion Object Type|
|No Field; syncs from Pardot data6||Leads/Contacts: Pardot Conversion Object Name|
|Must create custom field to sync (no default)||Leads: Status (Only appears on Leads) Contacts: N/A|
|Must create custom field to sync (no default)||Leads/Contacts: Mobile Phone|
|Must create custom field to sync (no default)||Leads/Contacts: Record Type ID|
1Pardot's proprietary fields (Pardot Campaign, Score, Grade, Notes, Comments, Last Activity, etc.) and the referrer fields map to Salesforce fields that are read-only; thus, they are non-custom fields that are considered the master over Salesforce fields by default and cannot be remapped to sync with other fields in Salesforce.
2If Address One and Address Two are mapped to the default field (Street for Leads, Mailing Street for Contacts) and either of them is set to override the CRM in Pardot, then both will override the CRM and the Pardot values will be pushed to Salesforce (we'll combine them with a space between the two values). If the CRM is the master (the default behavior), we pull Street/MailingStreet into Address One and blank out Address Two.
3To show the Pardot Hard Bounced field on leads and contacts, you must do the following:
- Assign the Pardot Connector User permission set to your connector user. See Applying Permissions Sets and Object Permissions in Salesforce for help.
- Edit your lead and contact page layouts, and drag the field onto the layout. For more help, see Getting Custom Fields to Appear in Salesforce.
4The Google Analytics fields are included in the AppExchange install package, but will only display on prospects if the Google Analytics Connector is verified in Pardot.
5 With default mapping, the Company field in Pardot will be synced with either the lead Company field or contact Account field (dependent upon which object type is syncing with your prospect). However, if this field is remapped, only values from the newly mapped Salesforce field will sync.
6Pardot Conversion fields are not connected to actual Pardot fields, rather, their values are pulled directly from the related data in Pardot. These fields can therefore not be remapped.
7To use this feature, you must first enable Bounce Management in Salesforce. See Salesforce's Bounce Management documentation for help. These fields will not have values until there has been a bounce.
† These fields are hidden until there is a hard bounce. Even if the Do Not Email and Opted Out fields are cleared, the bounce history will be retained on the prospect record and the Pardot Hard Bounced, Email Bounced Reason and Email Bounced Date fields will not be cleared. If the hard bounce was the result of an incorrectly entered email address, changing it to a valid email address will clear the Pardot Hard Bounced field.
‡ The Google Analytics Connector fields map to Salesforce fields that are read-only; thus, they are non-custom fields that are considered the master over Salesforce fields by default and cannot be remapped to sync with other fields in Salesforce.
* If your account does not allow multiple prospects with the same email address, the Email field cannot be edited or remapped.
** The Assigned User and Recent Interaction fields cannot be edited to make Pardot the master or remapped to another field in Salesforce. The Prospect Opted Out field can be remapped to another field, but the sync behavior cannot be changed.Note: If a field in Salesforce is a dropdown, the mapping field in Pardot must also be a drop down that matches identically (they are case sensitive) in order to sync with these fields.
Default Account Field Mapping
|Pardot Account Field||Salesforce Account Field|
|Billing Address One||BillingStreet|
|Billing Address Two||--|
|Number of Employees||NumberOfEmployees|
|Shipping Address One||ShippingAddress|
|Shipping Address Two||--|