Pardot Knowledge Base

Customizing User Email Signatures

Last Updated: Dec 22, 2016 | Print this Article

Pardot users can customize their own email signature content that can be included in newsletters and automated emails. Pardot admins can customize any user's signature.

Adding Signature to Your Own User

Individual users can update and add their own user signatures and basic user information.

  1. Hover over the gear icon () in the top right > Settings > My Profile.
  2. Click Edit.
  3. Scroll down to HTML Email Signature and enter content.
  4. Scroll down to Text Email Signature and enter content.
  5. When finished, click Save User.
User Signature

Adding Signature to Any User (Admins Only)

Pardot admins can edit any user's signature.

  1. Navigate to Admin > User Management > Users and edit a user.
  2. ​Scroll down to HTML Email Signature and enter content.
  3. Scroll down to Text Email Signature and enter content.
  4. When finished, click Save User.

Include the user signature in emails

To include this signature information in an email, there are two variable tags that you can use – %%user_html_signature%% and %%user_text_signature%%. You can add these tags to any email from the Variable Tag button in the email content's WYSIWYG menu, or by manually typing them in the editor.

Note: if the %%user_html_signature%% is used within the subject line or in the text version of an email, the HTML source, including HTML tags, will show as text.

Variable Tag Signature


  • These tags only populate when the sender of your email is a Pardot User (selected on step 3 of Email Flow). If the sender is a General User or if the assigned user has no signature information, User HTML Signature and User Text Signature tags will be omitted from the email when sent.
  • Also, depending on if the prospect is assigned (or not) and the “Make the ‘From’ address the prospect’s assigned user” option is enabled (or not), the user signature tags will populate differently. For more information, click here and view the “If From Name/Email = User” section.

Need more? Start a conversation with other Pardot users in the Trailblazer Community