Pardot Knowledge Base

Email Builder Overview

Last Updated: Oct 12, 2016 | Print this Article

The Building tab is where you compose and edit the body of your email in Email Flow. The email editor automatically resizes to fit content to prevent unnecessary scrollbars and maximize editing space. The email builder has 4 tabs across the top to allow for different types of editing. By default, the right sidebar of the editor displays the Info/History tab.

Note: Pardot does not currently support emojis. Using emojis in the email builder may lead to unexpected behavior.


Displays the email template or email content for editing purposes. Depending on the type of email (HTML and Text or Text), the editor will allow you to leverage the WYSIWYG editor to build and edit your email or modify an existing template. Check out our Icon Glossary for information on each icon.

content editing


Allows access to your email’s source code to customize the content and styling from the source code as well from the editor. *Watch out! This tab is more advanced. Please only use the HTML editor if you have prior experience with HTML!

HTML tab


Displays a preview of your email as it will appear in the prospect’s inbox. There are no editing controls here. See the testing tab for a live preview. Clicking Enable Prospect Review will populate the variable tags with a random prospect's data.

Preview tab


Displays the text version of your email template. Always include a text version of your email. Use the Sync from HTML button to pull the text version of your email directly from the editor. From the Text Editor, you can change any formatting to ensure the text-only content looks correct. When changes are made to the email content, the Text Content tab will automatically be highlighted to remind you to update the text version of your email.   Text tab


The Info tab displays the email's Subject Line and gives you the option to replace your content and Apply a Template. You can also quickly edit the email's Subject Line here.

Info tab

Click the "Apply a Template" button to launch the template chooser.Choose a Template


The email editor grabs autosaves every 30 seconds containing all changes and stores them locally in your browser. The history tab stores these snapshots.

Making quick, important changes? Add additional snapshots by clicking + add snapshot. Hover over the snapshot with your cursor to have a full preview. Click the snapshot to restore the previous state to your email template draft.

history snapshot

Click on any content region in the email template to launch the Content Editor in the right sidebar. Toggle between the Content and Style tabs inside the Content Editor to make your edits.


The content tab allows rich text editing using the WYSIWYG editor. Access more style tools by clicking the black arrow on the right side of the tab.

content editing


Use the Styles tab to change the email's background, text color, link color, link underline, font family, font size and line height. Click the green arrow on the left side of the Content Editor to collapse the sidebar and see the History tabs again.

Content Editor styles

Mouse over existing content blocks  and hover over the arrow to toggle on the block editing menu. If your email has regions, the region type will be displayed alongside the arrow, and the menu options will be contextual to the region type. Click the arrow to expand a menu for that content block. If you are in a simple table based email, without pardot-region tags, then all of the below options are available on each <td>. Additionally, for non-region table-based emails, you can also edit top level <p> tags.

Repeatable rows  
 Edit contents Launch the Content editor for that content block
 Duplicate Duplicate the content inside the content block
 Remove Row Remove the selected content block
Move Row Up Move the row up one. Only available as a menu option when the editor can move the entire content row up within a given context.
Move Row Down Move row down one. Only available as a menu option when the editor can move the entire content row down within a given context.

When you’re done editing, click a tab to jump to another step in Email Flow, or simply save your email.

Not what you're looking for? Check out these other articles:
Creating Emails with Email Flow
Saving Emails with Email Flow
Testing Emails with Email Flow
Sending Emails with Email Flow

Need more? Start a conversation with other Pardot users in our Success Community