Pardot Knowledge Base

Advanced Email

Adding Custom Email Preference Center Pages to Emails

You can create custom email preference center pages to allow your subscribers to manage which email lists they are subscribed to. To use custom email preference center pages in your emails, you'll need update t...

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Creating Custom Email Preference Center Pages

You can create custom email preference center pages to allow your subscribers to manage which email lists they are subscribed to. To create a custom email preference center page: Navigate to Marketing > ...

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Inserting URLs in Emails with Variable Tags

To make email sending even faster and more secure, we have changed the way we populate variable tags and track links in emails. This change will help prevent malicious content from being included in emails (e...

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Where do Email Replies Go?

When sending an email, you have the option of designating a Sender and a Reply To email address. Depending on your selection, it will affect where your email replies are sent. No Reply To address selected: If ...

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Mail Merge Overview

Mail merge is useful when you want to personalize the messages you send to your prospects. Studies show that tailoring your messaging, even slightly, can significantly increase your response rate. Personalizati...

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Unsubscribe Page Overview

All Pardot accounts include a ready-made unsubscribe page that is represented by the %%unsubscribe%% variable tag in your emails. Layout templates can be used to style these pages in the same way you can with ...

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Email Preference Center Overview

All Pardot accounts include ready-made landing pages for the unsubscribe page (represented by %%unsubscribe%% in your emails) and a default email preference page (represented by %%email_preference_center%% i...

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Customizing User Email Signatures

Pardot users can customize their own email signature content that can be included in newsletters and automated emails. Pardot admins can customize any user's signature. Adding Signature to Your Own User Indi...

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Adding Calendar Invites to Pardot Emails

From time to time, you might want to include calendar invites with emails sent with Pardot. Although you can't attach files to Pardot emails, you can link to your calendar invites and invite files. Depending on...

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Dedicated IP Address Overview

A dedicated IP address gives you full control of your email sending so you are entirely responsible for the reputation of your own IP address. Dedicated IP service is most beneficial to clients sending upwards ...

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