Pardot Knowledge Base

Email Templates

What's the difference between list email drafts and email templates?

Email templates and list email drafts are distinct items in Pardot, with separate purposes. Email templates allow you to create text and HTML email designs and store them for future use. Email templates are ...

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Responsive Email Templates Overview

Responsive templates use CSS to allow your emails to resize when viewed on mobile devices. Pardot comes with several responsive layouts you can use to create mobile-friendly email layout templates. To use them,...

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Preformatted Email Template Dimensions Reference

This guide lists column and image dimensions for all of Pardot's pre-formatted templates. Download the PDF Guide

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Creating Email Templates

Email templates allow you to create text and HTML email designs and store them for future use. These can be used to send ad-hoc emails to prospects and lists or used in drip campaigns, Engagement Program emails...

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Autoresponder Emails Overview

Using Autoresponders Autoresponder emails are email templates that are sent automatically in response to a prospect action, like filling out a form. These emails provide another way to get a tracked touch with...

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Variable Tags Overview

Customers are more likely to respond to your messaging when your email is personalized. Inserting basic dynamic content (or variable tags) in an email template is a simple way to personalize your message to a s...

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User Variable Tags in Email Overview

When sending an email template, the way your User Field variable tags populate will depend on a few factors. Is the recipient assigned to a user? Is the email being sent from a user, or from a general name and...

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Best Practices: Email Templates

Designing emails that render effortlessly across major email clients can be a challenge, but there are a few basic design principles for templates  that will steer you in the right direction. General Design ...

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Using Preformatted Email Templates

Preformatted layouts allow you to create sleek, versatile email email templates without designing from scratch. Pardot now includes 3 pages of preformatted email templates ideal for monthly newsletters, mobile ...

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Using Email Editor Content Regions

Whoa there, partner! This is an advanced topic that assumes an intermediate knowledge of HTML email design. Pardot's email editor supports a great feature - content regions. For most basic emails, you can ...

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