Pardot Knowledge Base

Pardot Overview

Best Practices: Sales

Marketing automation not only makes the life of a marketer easier, but it offers powerful tools for sales teams as well. Pardot will help you find better qualified leads, gain more insight and have a more targe...

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Pardot Reporting Overview

This article gives a high-level overview of the reports that Pardot offers. Standard Reports These reports are available in the Reports tab in Pardot: Campaigns Report: Gives an overview of a campaign’s ov...

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Getting Started: Engage

Learn how to engage your end users, measure success, and where to go for more information on Pardot. Salesforce® Engage Salesforce® Engage Training Resources: Introduce your team to Salesforce® Engage and tra...

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Dashboard Overview

The Dashboard is the first thing you'll see when you log in to Pardot. From here, you can get a high-level overview of your notifications, active prospects, and more. Notifications Any important announcement...

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Training Your Sales Team

Whether you are just getting started and introducing Pardot to your sales team for the very first time, you have many new sales users, or your sales team needs a refresher, we want to make sure you feel comfort...

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Turning off Compatibility Mode in Internet Explorer

When Internet Explorer 8 was released, a great feature was built into it called Compatibility Mode. Because IE8 was so new, some older websites didn't look quite right in IE8--Compatibility Mode enabled people ...

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Filters Overview

Filters allow you to exclude certain types of visits, clicks, or other actions from your campaign results and email notifications. The most common use of this would be to filter out your own company's IP addres...

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Connectors Overview

Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. With a connector, data can be passed back and forth between the two applications allowing you to ma...

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Implementation Guide

This page provides a deeper look at some of the most critical pieces of a successful Pardot implementation. Thoughtful consideration of these items will help expedite your project. Refer back to our Quick Start...

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Common Troubleshooting Questions

This page links to all of our most popular Troubleshooting articles. If you're having trouble logging in, see Why can't I log in? If you need help contacting support, see How can I reach Pardot Support? Autom...

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