Pardot Knowledge Base

Scoring

Using Custom Scoring Rules

Pardot provides a default scoring system for online activities such as clicks, visits, form submissions and more. While we find that most of our clients will be fine with the baseline scoring rules, we realize ...

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Best Practices: Scoring

For basic users, scoring helps you determine which behaviors indicate when a lead is sales ready. More advanced users can use scoring to indicate their buying stage. Before you begin Before you set up a scori...

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Incrementing Number Fields for Multi-Product Scoring

Please note that the Scoring Categories feature, which is available for Pro and Ultimate accounts, is an out-of-the-box option for multiple scoring models. Incrementing prospect fields to score prospects as des...

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Prospect Scoring Overview

Scores are automatically assigned to prospects when they convert. Scores constantly change based on activities and interactions and show how engaged your prospects are with your marketing materials. This articl...

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Using JavaScript to Set Custom Scores for Pages

You can create completion actions or insert a JavaScript parameter to change the amount of points that a given page is worth when viewed by a prospect. Page views increase a prospect's score by one by default b...

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Scoring Model Example

Scoring allows you to add weight to certain actions prospects take while interacting with your website so you can tell how interested they are in your company. With scoring set, you can more easily cull through...

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Using a Number Field as a Counter

You can use a custom number field with completion actions and automation rules to set up a counter for prospect file downloads, page actions, form submissions and more. This method can be used to create an addi...

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Scoring Categories Overview

Scoring Categories allow you to score prospects on more than one product or business unit. You'll still have an overall prospect score, but Scoring Categories offer additional scores based on which assets your ...

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Creating, Editing, and Deleting Scoring Categories

Scoring Categories allow you to score prospects on more than one product or business unit. This article covers how to create, edit, and delete Scoring Categories. For a complete overview and usage notes, see Sc...

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Adding Scoring Category Scores to Salesforce Lead and Contact Layouts

This article covers adding Scoring Category scores to your Salesforce Lead and Contact Page Layouts. Scoring Categories are available in Pardot Pro and Ultimate editions. Note: These instructions are for a...

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