Pardot Knowledge Base

Social Media

Integrating Twitter Lead Generation Cards

Twitter's Lead Generation Cards allow Twitter users to subscribe to your offers or join your mailing lists right from within Twitter. We expect conversion rates to be very high as prospects will not need to fil...

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Social Posting Overview

With Pardot Social Posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts and company pages and gather insight on link clicks, replies, comments, retweets...

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LinkedIn Connector Overview

Pardot has two LinkedIn connectors — one allows you to quickly jump to the LinkedIn results for a prospect or their company, the other allows you to deploy social posts to LinkedIn from Pardot. Please note...

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FullContact Social Profile Lookup Connector Overview

With a verified FullContact connector Pardot can automate social profile lookups of prospects based on prospect email address. Pardot checks prospects for their profile names/links on LinkedIn, Twitter, and Fac...

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Integrating Pardot Forms and Landing Pages with Facebook

Have you ever wanted to use a Pardot form or landing page on your Facebook Page? By following these guidelines, you can set up an HTML iFrame Tab on your Facebook Page that contains a Pardot form or landing pag...

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AddThis Social Sharing for Emails

Pardot's email builder includes an AddThis plugin to help make your emails more social. AddThis is a leading social sharing platform and allows people to spread your messaging via Facebook, LinkedIn, Twitter, a...

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Adding Social Media Icons To Email for “Follow Us” Functionality

Pardot's AddThis feature's primary functionality for emails is to allow prospects to share your content through their own social media accounts (ex: Tweet a link to an online version of your email). However, th...

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Adding the Facebook Connector

This article covers setting up the Facebook connector for Social Posting with Pardot. Before You Begin Before you set up you connector, there are a few things you should be aware of: Due to Facebook...

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Adding the Twitter Connector

This article covers setting up the Twitter connector for Social Posting with Pardot. Please note that you must verify connectors in Pardot, not through Pardot frames within Salesforce. To set up the Twit...

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