Navigate to Reports > Landing Pages or Reports > Forms and click on the specific form or landing page to see its detailed report.
ConversionA conversion is when an anonymous visitor successfully fills out the form or completes the landing page and thus "converts" into a prospect, in other words a visitor with a known email address.
SubmissionA submission is when the form or landing page has been successfully completed. This submission could be by an existing prospect or an anonymous visitor (who will then "convert" to a prospect upon completion).
- A conversion will also count as a submission but a submission might not necessarily be a conversion.
- A prospect could complete the same form or landing page more than once which would count as multiple submissions.
How are prospects converted from visitors?