To get to this page, navigate to Reports > Landing Pages. If you want to look at the report for a single landing page, click on the landing page's name. Or you can click the View Report link when viewing the landing page from the Marketing > Landing Pages navigation.
Landing Page Statistics Table - Metrics CapturedThe Landing Page Statistics table under Reports > Landing Pages provides statistical information including:
|Total Views||The total number of times your landing page has been viewed (including if a page has been viewed more than once by the same individual).|
|Unique Views||If a prospect or visitor has viewed the landing page more than once, these views are deducted from the "total views" number.|
|Conversions||The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.|
|Total Submissions||The total number of times a form on the landing page has been successfully completed.|
|Unique Submissions||If a prospect or visitor has completed a form on the landing page more than once, these submissions are deducted from the "total submissions" number.|
|Total Errors||Errors usually occur when a visitor enters an invalid email address or when they fail to complete all required form fields on a landing page's form.|
|Unique Errors||If a prospect or visitor has failed to complete all required form fields more than once, these subsequent errors are deducted from the "total errors" number. Note: the report does not display what the errors were, but clicking the Unique Errors link will display a table of prospects who had errors.|
|Total Clicks||The number of clicks on the links that you have on the thank you page, which appears after a form on the landing page has been submitted successfully.|
|Unique Clicks||If a prospect or visitor has clicked on the links on your thank you page more than once, these clicks are deducted from the "total clicks" number.|
- The submission rate is the ratio of the number of submissions to the overall number of views. In other words, what percentage of the views led to a form on the landing page being successfully completed.
- The error rate is the percentage of views that led to an error during the process of entering information into a form on the landing page.
- The statistics in the report may be higher than the number of prospects displayed in the resulting table. This is because prospects may have submitted a form on the landing page multiple times, cleared their cookies between submissions, have been deleted/archived or taken the action anonymously (as visitors).