Pardot Knowledge Base

Landing Page Scenarios and FAQ

Last Updated: Oct 05, 2016 | Print this Article
 
This article will give you an overview of common landing page scenarios and answer the most commonly asked landing page questions. Check out the scenarios below, and then see the pros and cons of each in the chart. You want to build a landing page that...

Scenario 1: Redirects prospects to an educational videos hosted on your website.
Solution: Use a Pardot landing page that redirects to the page on your website.

Scenario 2: Sends prospects a unique "Thank You email" with content specific to a given landing page.
Solution: Use a Pardot landing page as a thank you page and a completion action that sends an autoresponder email.

Scenario 3: Displays a Thank You message where the form was displayed.
Solution: Use a Pardot landing page and add Thank You content.  

Landing Page Scenarios

Landing Pages
Scenario Pros Cons Where does the Google code go?
Landing page built in Pardot > redirects to page on mysite.com Only need to make one landing page at a time Thank you pages are generic not tailored to the landing page mysite.com thank you page
Landing page built in Pardot > redirects to thank you page in Pardot Each Thank you page is customized to the landing page Tedious to always make two pages 2nd Pardot page
Landing page built in Pardot > shows success message without redirecting Only need to make one landing page at a time; does not require a thank you page or any work in the Client's CMS Harder to update content without using HTML form's thank you code
Forms
Scenario Pros Cons Where does the Google code go?
Forms managed in Client's CMS system > mapped to a Pardot Form Handler Forms managed in one system; still sends data to Pardot Loses a small amount of Pardot functionality (Progressive Profiling only works with Pardot-hosted forms) mysite.com thank you page
Forms hosted in Pardot > redirects to generic mysite.com page Easy to create new forms on the fly via Pardot; requires very little technical knowledge to implement Still requires a mysite.com page for the form to live on so you are working in two systems mysite.com thank you page
Forms hosted in Pardot > shows success message without redirecting Easy to create new forms on the fly via Pardot; requires very little technical knowledge to implement; does not require a thank you page Still requires a mysite.com page for the form to live on so you are working in two systems form's thank you code

Frequently Asked Questions

  • How can I make quick changes to my landing pages? When editing existing landing pages, use the upper navigation to skip to the step you want to edit and click finish at any time to save changes. It is not necessary to scroll through all steps to edit existing landing pages. You can also go straight to the Content step by selecting Quick Edit. This will allow you to bypass the first few steps of the wizard so that you can update Content immediately.
  • What happens when a landing page is deleted? If a landing page is deleted (archived to the Recycle Bin) it will no longer be available in your active Pardot marketing elements and the landing page will not load successfully if the landing page URL is accessed directly. You can reach out to pardotaccount@salesforce.com to purchase additional landing pages if you find that you require more. Note: If you set an archive date for your landing page instead of deleting it, the landing page will still be counted towards your account limit.
  • How can I edit landing pages that were created with the Legacy builder? If you have created a landing page in the past using the Legacy builder, Pardot will not transfer this page to the new builder. You will be able to edit the page through the Legacy builder until January 1, 2014.
  • How can I integrate my landing page with Google Analytics or Woopra? To track page activity, you can add Google Analytics or Woopra script to the page under Page Options > Scripts > edit. When you paste your script into the box, select Done > Done.
  • Why doesn't my landing page appear in Google Search? In order for Pardot landing pages to show up in Google searches, the landing page must be linked from somewhere else on the web (ie. a paid ad, or another page on their website). This will NOT work if you add NOFOLLOW or NOINDEX meta tags to the page. To learn more on this, you can visit: http://www.robotstxt.org/meta.html.
  • What happens when two users are editing the same landing page? If another user is editing the same landing page at the same time, you will receive a warning message.  If either user saves without incorporating the other’s changes, you may lose your work.  In this case, one user should click “cancel” and let the other finish editing.                                        edit warning
Not what you're looking for? Check out these other articles:
Landing Pages Overview
Creating Layout Templates for Landing Pages
Creating Landing Pages Using Stock Templates

Need more? Start a conversation with other Pardot users in our Success Community